Selling Generative AI

Watkins dissects how AI companies market products through advertising that alternately celebrates and disavows the technology, exposing the gap between messaging and strategy. It includes a ready-to-use rhetorical analysis exercise you can assign with no technical setup, which doubles as a media literacy lesson.

Task

Writing

Time

10 min

Level

beginner

Cost

Free — Nothing to pay. A free account at most.

Tools

None in particular

Published

2025-11-14

Voice

Marc Watkins — On-the-ground reporting from a writing instructor running one of the longest-standing faculty AI institutes.